Launching does not matter
KSRTC is observing road safety week. Every week in a year.
That is what you have to do if you think your cause is important. If you are fighting AIDS, why do you think spreading awareness on just December 1st will suffice? You should do it every single day.
The same is the case with promoting and marketing your product. Just one day does not do any good. Do it every day, with the same rigor and freshness.
The hype and media attention you get with a high profile launch will not help you if you cannot maintain that attention throughout the lifetime of your company.
Remember what happened to cuil? They launched with the biggest hype in recent times and traffic skyrocketed. Within days it fell down with the same speed.
So don’t think like “we will launch on January 1st “ with a fantastic launch party. It doesn’t matter. What matters is your willingness to follow up with the same intensity.
Decide that you will launch every day. Create the buzz daily.
yes. you are right. The consistency is very important. thanks for this useful tip.
Nicholas,
Thanks for visiting.